We’ve all been there: those occasions in business that give you a single opportunity to impress a valued customer and failure can’t even be contemplated. When days like these hove into view, we leave nothing to chance. We dot the ‘i’s cross the ‘t’s and we give it our all-or-nothing best shot.
Our friends at Jacobs Douwe Egberts have just had such an event and a huge part of their ‘leaving nothing to chance’ was to ask for our help…
You see, one of their clients is Integra Business Solutions Ltd. Integra, as you probably know, is the leading dealer group in the UK’s Office and IT supplies industry. It provides independent dealers with exceptional buying power, differentiated marketing programmes, flexible IT solutions and support services and in September, the organisation celebrated 20 years in business with a National Conference at the Crowne Plaza Hotel in Stratford Upon Avon.
It was a huge event and the main focus was an exhibition of products and services that attracted almost 60 Integra suppliers, of which JDE was one. With some of the most important buyers in the world of IT in attendance, JDE chose to present its marvellous Kenco Millicano coffee solution. With so much potentially at stake, everything had to be perfect. Naturally, the coffee had to taste great – that was a gimme – but the machine chosen to dispense the drinks had to be great too.
We were delighted to loan JDE a Wittenborg 9100: after all, if you have to put all your eggs in one basket, the Wittenborg 9100 is one hell of a basket.
To say that the show went well for JDE (and for N&W and our customers!) is something of an understatement, as you’ll see…
‘I just wanted to say a massive thank-you to you for supporting the conference’, JDE’s Paul Wilson wrote to our Elaine Hunter. ‘Everybody enjoyed the quality of the Kenco Millicano and the speciality drinks on offer and there was considerable interest around the machine. During the event it delivered over 250 vends and in fact the machine was so impressive that people were asking us how they could get their hands on one.’
It doesn’t get much better than that: every one a winner! We’ve passed on the leads to some of our customers. That’s the story at N&W: we’re always happy to help and once again, we’re delighted that the amazing Wittenborg 9100 is doing, to coin a phrase, exactly what it says on the tin.
That’s to say, ‘being the best there is’.